Freelancing is on the verge of going mainstream. Thirty-six percent of the international workforce now freelances, at least part-time. There are also 40.9 million adults in America who are self-employed. Clearly, freelancing is catching on. But with rapid growth come certain challenges, one being an increased competition for well-paying job and price reduction by those who think they can afford low-bidding at least for now.
However, this situation tends to create additional problems for the freelance and gig economy as a whole. Fifty-seven percent of freelancers already report having cash flow issues. Additionally, 58% of freelancers have also had troubles with getting paid on time. This is troublesome, because while income may not always be constant, expenses certainly are.
One thing that freelancers can do to stay on top of things is to create passive income streams. These are sources of regular income that require little or no effort after the initial work has been completed and can generate consistent revenues over time. Here are four passive income streams that you can use to create a bit of financial security.
1. Affiliate marketing
Affiliate marketing is a simple way to earn a bit of extra money from your personal website or blog. In a nutshell, affiliate marketing is simply including special links to some products or services on your website and in your content. When your readers click those links and make a purchase, you earn a fixed percentage commission from that sale. Most publishers sign up with affiliate networks that connect them with brands seeking for an affiliate. The same networks will also monitor your commissions and schedule your payouts.
However, affiliate marketing isn’t as simple as just placing some links in your texts and hoping to make a sale. To be successful, you’ll need to follow some best practices. First of all, always disclose that you use affiliate links or your readers may feel as if they have been misled. Choose to link out to products that are relevant to your niche and your content. Ideally, you will only link to products and services you can personally vouch for.
2. Digital product sales
Digital products include stock photos, plugins, templates apps and other types of digital goodies you can create. You can choose to market your offerings either through digital marketplaces, stock photo sites or your own website.
If you go this route, be prepared to put in quite a bit of work up front. All of these products need to be created, tested and perfected for sale. The good news is that your initial investment will pay off multiple times. Also, there aren’t any production costs as you aren’t making any physical products. But you will still need to devote some time to product development and subsequent marketing, meaning that your work schedule may need to be trimmed a bit.
3. Self publishing a book
Publishing a book isn’t just a way to create a new stream of income. It’s also a powerful way to build your authority and credibility. Imagine all the educational content you have created through your blog posts, presentations, articles and videos combined with the know-how that you have yet to share. Those insights can be used to create a powerful book (or more!) to attract customers and earn some extra money.
Self-publishing has the potential to be a very lucrative source of income. However, it does involve both an investment of your time and finances. It’s very important that you get the right help from the beginning. There are many considerations that may be outside of your expertise. Rory Carruthers, a sought-after book development, book launch, and book marketing consultant, says that six-figure launches require careful orchestration and planning. “Bestsellers aren’t just born out of great talent. They are also a product of thought-out marketing and well-orchestrated book launch campaign. It’s no longer enough to just write a good text. You need to think one step ahead and warm up your audience to the book even before you finish the first draft,” he said.
Blogging itself doesn’t directly lead to income. However, it can lay the foundation for you to maximize many of the opportunities listed here. Through blogging you share your thoughts and expertise. This increases trust and thought leadership. Both of these things can help motivate people to invest their money in your products and services.
Also, if you pursue an income stream like affiliate marketing, your blog can be a source of content that allows you to link to affiliate sites in a way that is seamless and natural. For example, if you are an affiliate marketer for a company that sells productivity tools, you can blog about your own struggles to stay on top of your to do list. Then, you can mention how much those tools have helped you.
Don’t let cash flow problems drive you back into the world of employment. Instead, use your expertise to harness other money-making opportunities. No, you won’t make money for doing nothing, but you can certainly increase your income and stabilize your finances.
Originally published on Forbes