The art of packaging goods for sale is an ever-evolving combination of aesthetics and material science. It takes a team to hit that perfect combination of functional, cost-effective packaging and an attractive, easy to spot presentation of the right information about what is inside. It doesn’t matter if you are looking for jerky packaging for your most recent snack food roll out or a smart way to present a new gadget, consumers are demanding more from their packaging than ever before. A big part of that is because of rising consciousness about the need for eco-friendly materials. Let’s look at some of the trends for 2020 that should be informing your decisions about your packaging purchases this year.
1. Sustainable Materials
There are materials that are made to break down and then there are sustainable materials. They overlap a lot, but they’re not one category, they’re two. Plenty of high-concept packing materials designed to virtually disintegrate instead of persisting in landfills are made through processes that require a lot of energy and resources. They are great for reducing litter, but not necessarily low-carbon in their manufacturing process. One of the big pushes from consumers is to adopt truly sustainable packing practices, using materials that are not just going to biodegrade, but that also have a low carbon footprint when they are made. Finding the combination of those features will be the key for successful eco friendly packaging in the near future.
2. Minimalism Maximizes Convenience
Frozen food packaging has long been a point of frustration for consumers because of the tendency to over-package products to preserve freshness. Over-packaging tends to happen when companies conceptualize the graphic presentation of their product as a separate step from maintaining freshness. As a result, foods wind up in sealed boxes, sometimes wrapped, and then wrapped again inside the packaging. This creates a lot of waste, which both undermines the eco-friendly consumer’s intentions and introduces work for them in the unpacking and disposal steps. Many companies are pivoting to minimalist packaging that seals food, keeps it fresh, and provides space for colorful, high-information labels.
3. Smart Packaging
One trend that is on the rise but not necessarily for every company is the use of smart packaging for security and safety. RFID tracking makes following packages on their way to delivery easier, and the use of QR codes and augmented reality can introduce gamified features that turn the process of getting the package into an experience of its own. This trend is catching on especially well with e-commerce businesses because it introduces a level of communication and interactivity into the wait time after an order. This, in turn, helps keeps customers more engaged with the product, heightening anticipation and turning what was once an inconvenience into a part of the shopping experience. It’s a game changer for many companies who see their best opportunities in online sales, but it’s not as catchy and attractive for companies used to traditional brick and mortar sales environments.
Find Your Best Packaging Solution
The best way to figure out what will appeal to your customers is to work with a team that understands both the art of presentation and the science of materials. When you work with the experts who spend all day on packaging problems, you’ve got more resources for finding your perfect fit, as well as helpful insight into what has worked well in the past for companies like yours.